A mark, a voice and a set of rules that survive contact with a real product.
Identity work that is built to be used: a mark that reads at sixteen pixels, a type scale that a developer can implement without guessing, and colour that holds up on a screen rather than only in a deck.
The aperture on this site was drawn the same way — as a component with ratios, not a picture.
Nothing in the twelve lists branding as its lead service yet. It shows up inside the others rather than on its own, so the work below is the studio’s rather than this page’s.
Because most of what a brand is, for a software company, is the product. The typeface people see most is the one in the interface, and the tone of voice they remember is the error message. We are honest that this is the thinnest of our six services and the page says so.
A mark, a type system, a colour system with contrast that survives a real screen, and the rules for using them — written as tokens rather than as a PDF, because tokens are the version that stays true after six months of shipping.
We will argue with you about a name and we will tell you if it is unsearchable or already taken. We do not run naming workshops, and a studio that pretends the name arrives from a process rather than from an afternoon is selling you the afternoon at a markup.
A mark and a working type and colour system, three to four weeks. Longer than that usually means the underlying question is not a design question — it is a positioning question wearing one, and those are worth separating out.
Entirely, including the source files and the fonts we licensed on your behalf, transferred to your account rather than ours. If we ever stop answering the phone, nothing you paid for stops working.
Yes, and it is the more common ask. Because everything is tokens, a colour and type change is a change to one file and a review of the places that hard-coded something they should not have — which is a useful audit in its own right.